For New Comers or Experienced
Operators in Gas Station Retail Business.
I will suggest you to learn more about this business
before you get into it. You need to watch at least following things
otherwise chances for success are very slim. Don't feel offended. I have
no doubt about your intelligence or experience and I am not trying to
discourage either. Its all time frame, you don't have much time to
venture all these things. Its not easy to make 50 or 100 thousand
dollars now a days. You can not afford to loose them. you got only one
chance to make better living for your family. If you loose it once, may
be you don't have a second chance for rest of your life. So you got to
watch it and make every possible effort to protect the future of your
family. & investment.
When you go out looking for opportunity in this
industry, this is the least you can do.
Look for following:
1. Does this store has walk in customers or not.
2. If its off of Major or small highway, is this the first choice on
right hand side of the road
after coming out of highway. If not how much is the
gap between the store passed before.
Should be at least one mile if its populated area
otherwise minimum 5 miles.
3. Store has easy and convenient in and out without disturbing the
traffic and customer inside..
4. Store size is there if you need to add some more products or there is
room to improve the size.
5. Utilities and overhead should be justified.
The Most important factors:
(Terms used : "Jobber" Wholesale Gas Supplier.
"Rack" wholesale price.)
a) if its a busy road, watch for a Jobber's retail
outlet on same side of the road.
b) if the road is not very busy then how far is your
Jobber competition either side or the road.
c) if it is before you, you are out. if after you ,
must be at least one mile away.
d) what kind of gas supply agreement is in place (how
many cents over the rack -
Normal is 1 cent) (Net Rack or Gross - Difference is of 1.75 cents per
gallon average).
You need to read each single word of fuel Supply Agreement.
e) is there any investment made by the Jobber on this
station. If yes, how much and
how it will be recovered by the Jobber.
f) when the tanks were installed. They are Metal, Fiber
Glass, Single wall or Double wall., Leak detection system is installed or
not. If yes when, was it inspected every year or after every three years.
g) when was the last inspection done by EPA, what are
the details of Release Letter from
EPA for each inspection occurrence.
h) is there any open Release Letter with EPA. if yes,
how the sellers will take care of that.
I) Look for (NFA) No Further Action, note from EPA.
j) any corrective action required by EPA or not if yes
what was done and how long ago.
k) what kind of repeat inspections are suggested by
installing company. It is done on time every time at per schedule or not.
l) what kind of maintenance is done on the station, in
the tanks, pipes, pumps, dispensers or system.
m) how much life is left in the Tanks (approximately).
Not only this much there are way more than above
factors need to be watched.
Rest depends upon your personal efforts and creativity.
You got to be very creative to make a good marketing plan. Before, even
you make an offer for the business, you got to know where your customer is
coming from. Go walk into that area, look for the homes or businesses,
where you think your customer is coming from. Put yourself into there
shoes and figure out. Is there anything which can divert your customer to
another direction. Why a customer will come to you, why not to your
competition. How are you different than your competition. Are you offering
some unique Products, Services or Convenience?
To get through all this, you should be looking for a
Profession on your side as a consultant. who you think is qualified enough
to deal with this environment.
If you think you don't need one and you have all the tools
to get through it, you should do it by yourself. However, in most of the
cases it should not cost you any thing to hire a professional qualified
enough to
help you out because his/her commission will come from the sellers anyway,
but still prepare yourself to pay 3% if there is no compensation from
seller side for your consultant.
Wish you all the best. If you have any question, you are
most welcome. Send me an email or call
(937) 470-9400 for free consultation. Don't hesitate to ask any question.
Does not matter how silly it looks to you, just go ahead it won't hurt any
body. I will be more than happy to help you out. I can be reached in
my Cincinnati, Dayton or Columbus Office if you need any assistance.
Sincerely,
Habib Shah
Swairah Web Solutions
an independent Contractor with
Prudential Commercial Real Estate, Ohio
11800 Conrey Road, Suite 120
Cincinnati, OH 45249
Tel: (937) 470-9400 / (513) 772-7781
Fax: (937) 439-1209 / (513) 772-7784
Email: habib@swairah.com
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